Businesses all over the world have turned upside down during the past few months. Marketers are feeling the pressure to make tough calls and smart decisions, because one wrong move could cost them dearly. In this unprecedented time, marketers need to remould their tactics to tackle the way markets and their customers are reacting. But how can we reshape an entire strategy when outlooks and forecasts change daily?

A combination of real scene viewed by a user and a virtual scene generated by a mobile device that augments the scene with additional information. An AR system adds virtual computer generated objects, audio and other elements to a real world enviornment in real time.