A combination of real scene viewed by a user and a virtual scene generated by a mobile device that augments the scene with additional information. An AR system adds virtual computer generated objects, audio and other elements to a real world enviornment in real time.

Advantages of AR

AR brings together a new way of information sharing and interaction capabilities that ultimately, help address the business requirements better. Owing to its fantastic educative and marketing potential, it can accelerate many business operations. Further, it can create new ways to promote products or enable learning new activities, facilitate the work of specialists and lead to cost savings. 1. Improved Information: One of the pros of augmented reality apps is that it provides the user with additional information on the product, space, and material in real time. Also, the consumer can retrieve valuable information about the product’s characteristics, its use, availability and more.
2. Easy Visualization: AR makes it possible to visualize an object in a personalized context. The consumer or user can modify its characteristics (size or color) or observe it under all its seams.
3. Unique User Experiences: Another significant advantage of augmented reality apps is that it provides the opportunity for consumers to make well-informed buying decisions anywhere and anytime. Alternatively, in situations where users are self-reliant, without assistance or real-time information, augmented reality adds value to a buying process. 4. Improve Brand Awareness and Image.
5. Competitive Differentiation.